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About us

About Barry's Carpet & Flooring

Flooring without the games.

Gray luxury vinyl plank flooring in a bright empty room

Flooring without the games

Barry's Carpet & Flooring, formerly Dye Carpet, is a flooring company based in Norfolk, Virginia, serving homeowners across Hampton Roads: Norfolk, Virginia Beach, Chesapeake, Portsmouth, Suffolk, Hampton, Newport News, Yorktown, Poquoson, Smithfield, Carrollton and Gloucester Point. Our showroom is at 2811 Lafayette Blvd, and the company is owned by Barry Duke.

We install luxury vinyl plank, carpet, laminate and tile. What we're really selling, though, is a simpler way to buy a floor. You get one upfront price that takes care of everything: furniture moving, tear-out, installation and disposal. No haggling, no hidden charges and no bait-and-switch pricing. The product on your quote is the product that gets installed, and the number on your quote is the number you pay.

Built on three simple principles

Barry Duke built this company on three principles: do what you say, treat people right, and do the job right the first time. They're simple to write down and harder to live by, and they shape everything about how we work.

Do what you say. When we give you a price, it's the whole price. When we tell you what's included, it's included. If we find something during the estimate that needs fixing before a new floor can go in, like a soft spot in the subfloor or an uneven slab, we tell you then and put it in writing, not after the old floor is already in the dumpster.

Treat people right. That starts with being straight about products. We're not a budget flooring company, and we don't pretend to be. We'd rather show you a smaller selection of quality products that will hold up than a showroom full of floors chosen to win on price. If a cheaper option will genuinely serve you well, we'll say so. If it won't, we'll say that too.

Do the job right the first time. Most flooring problems trace back to the parts of the job nobody sees: an unlevel subfloor, a skipped moisture check, a thin pad, missing expansion space. We take those steps seriously because they're what decide whether a floor still looks good in ten years. It's also why we can back our labor with a lifetime warranty on qualifying installations.

We pair that workmanship with products from manufacturers that stand behind them, with warranties up to 30 years and beyond on select products. Every carpet job includes an upgrade to an 8-lb pad at no extra charge, because a dense pad is one of the cheapest ways to make carpet last longer and feel better underfoot.

If you're comparing flooring companies by the lowest number you can find, we're probably not your company. If you want quality products, a straightforward all-in price and a job done right, we're the ones to call.

Part of the same family business

Barry also owns Duke Brothers Oriental Rug Cleaning, which works out of the same building at 2811 Lafayette Blvd. We install floors; Duke Brothers cleans Oriental and area rugs. If you have a rug that should be cleaned before it goes back down on a new floor, they're right here.

Visit Duke Brothers Oriental Rug Cleaning

Why us

Why homeowners choose Barry's Carpet & Flooring

  • One upfront price: furniture moving, tear-out, installation and disposal

  • No haggling, hidden charges or bait-and-switch pricing

  • Free upgrade to 8-lb carpet pad

  • Quality LVP and carpet, installed right the first time

Ready for your free in-home estimate?

Free in-home estimate, clear pricing, and a crew that shows up when we say we will.

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